Cell phone companies tend to market their goods for young people and young families. They are missing a huge market by not marketing more explicitly toward the elderly. Cell phones are a life saver for many seniors.
Those seniors who live independently, but alone, have the choice of putting a cell phone in their pocket if they are going outside or even clip it to their clothes when walking around the house during the day in case of a slip and fall. A cell phone in the hands of a senior after a fall can really save their life.
Saying a cell phone in the hands of seniors can’t be effectively used is nothing more than a false statement. False hope is more distressing that lying injured on the floor hoping to be found. In most instances, the numbers on a cell phone are too tiny to read. Even the preset button on the cell phone can be too little to read, especially if glasses are broken in the fall.
A cell phone in the hands of a senior after a car accident or when they get a little confused about their destination can be a big advantage.
There are some senior-friendly cell phones on the market, but they have some flaws. One of the biggest flaws of these cell phones is that seniors don’t know about them or see their benefits. There needs to be more direct marketing geared at seniors to tell them about how beneficial a cell phone may be.
Family members can sleep a bit easier with a cell phone in the hands of a senior family member. Calling a home phone that doesn’t get answered can make family members a bit nervous. If a senior can be reached on their cell while grocery shopping, the family can worry a little less.